The COVID-19 pandemic has had a significant impact on most industries. Many have had to reassess how they approach day-to-day operations and respond to the change in priorities of their core customer base. In a business landscape that has also shifted to primarily remote and digital operations, content marketing

For just about as long as digital ads have existed, digital ad fraud has existed in parallel, driven by malicious threat actors looking to exploit weaknesses on both the demand and supply side of the digital advertising ecosystem, usually driven by a profit motive. Fraudsters are clever, able to